- 2022 Emerald Cup Exhibitor Booth
- 2019 Emerald Cup Contest Coverage - NW Fitness Magazine
- 2019 Vancouver Open Contest Coverage - NW Fitness Magazine
- Redeem free issue – NW Fitness Magazine – Jan 2020
- One Male & One Female Open Class Winner from the 2019 NPC Emerald Cup will be on the cover of the next issue of NW Fitness Magazine. Vote for your favorite Open Overall Class Winner.
TRAINING THE TRAINER
BY DAVID LONDON
Any trainer who goes out side the conventional methodology of training, i.e. Olympic, Circuit, Barbell/Dumbbell, etc. and combines a series of exercises together that has the client change elevation, plains of motion, integrates core stabilization, strength/power/ speed/agility/endurance, recruits more than one muscle simultaneously while conditioning them for everyday life/ work IS FUNCTIONAL TRAINING!
Let me tell you who has this “functional” thing down-the Crossfit people! Their “WOD’s” or Workout of the Day are intense, fun, creative, never the same or boring, consistently push you past the day or week before, named after heroes, troops, chicks, dudes, hurricanes and more! Want to get out of the box? Your own and the gym? Find your local Crossfit and have fun! Be warned, it’s addicting!
As you may all remember, my last editorial was dropping the hammer on those trainers and even gym owners “training” but not training and receiving compensation for that…or in many cases, not. There are (2) distinct
categories in “functional training” within the confines of personal training. First, allow me to clarify the definition of “functional:”
func·tion·al – practical: having a practical application, or serving a useful purpose
1) Functional Category #1: training methodology serves the trainer; 2)Functional Category #2: training
methodology serves the client.
I’m going to focus on #2. Designing life-specific workouts for your clients incorporating every aspect of their life OUTSIDE the gym is understanding Functional Training as well as, professionalism in your chosen trade! I’m not delving into the science side of things for that is not where I am going with this. Functional simply means applicable. Is your client paying you to hang out with them and talk shop or are they paying you for your “expertise” and the mindset of this guy/girl’s going to get me in the best shape of my life…?? (hint, it’s not question 1) For all those Category #1 trainers & gymowners…STOP STEALING FROM YOUR CLIENTS AND MEMBERS! Deliver on the promise!
If you want to double your business, have people pursuing you, have a waiting list, pay your bills, stay
in great shape(you better not be an out of shape trainer!), enjoy coming to work/sessions and be very marketable…learn Crossfit. It is a great tool to have in your PT tool kit as it truly makes you well- rounded. Do yourself a favor and contact a Crossfit in your area or go with one of your friends. We all know at least one crazy-crossfitter!
Down here in Lacey, I work for Anytime Fitness as an Area Fitness Manager. The ownership group has (3) gorgeous, non-box style fitness centers that is not only a trainers dream as it does not have any of the usual gym/corporate who- ha, but has all the fun stuff-tires, sledge hammers, speed/heavy bags, med balls, plyo gear, bands, balls, ropes, db’s to 130#’s, killer cardio w/ tvs, smoothie bars, massage, tanning, classes, showers, saunas and more! The clubs are 24/7 so it’s never crowded and I can train clients anytime to accommodate their schedule! A trainer’s dream! You have zero restrictions on how you train a client! What? Makes for a fun, creative and rewarding work environment…are you creating the same for yourself/your gym?? Be a trainer-not a banker!
MASTER LEVEL PERSONAL TRAINER