ZUMBA The Global Brand Heard ‘Round The World
ZUMBA The Global Brand Heard ‘Round The World Written by: Elizabeth Kovar M.A. Photo by: April Greer In life, mistakes are bound to happen. So what do you get when a mistake turns into a world-wide phenomenon? The answer is Zumba®! In the mid-90’s, Columbia native and fitness instructor, Beto Perez, forgot his traditional aerobic music one day and improvised class with a dance-like routine to salsa and merengue music. The participants, gleaming with smiles,…
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